HGSW Chip Ordering Program
Mailing Envelope and Chip Folder
HGTV Home by Sherwin-Williams began it’s chip ordering program this year. We were able to develop a comprehensive package that could be mailed to consumers who want paint chips shipped to their house for free, to easily be able to view paint chips in their own lighting without multiple trips to the store.
On the interior of the folder, we’ve provided several essential pieces to helping choose their paint color (detailed below). Along with the actual paint chips on the right side of the folder, that the consumer has selected from our website.
Interior View of Chip Folder
Chip Mailer Inserts | Front and Back
At HGTV Home by Sherwin-Williams, we feel that understanding the process behind the design is equally as important as finding the perfect paint color. These are detailed views of the chip mailer inserts.
The cards include:
Mastering the Art of Color Collections: Choose your favorites from the collection you can mix and match by choosing one color for paint, one for coordinating furniture and one for accents and decor.
Mastering the Art of Choosing A Sheen: Since color looks different depending on the lighting and performs different based on the sheen, we wanted to provide an easy way to explain the importance of each sheen, and help you decide which will work best for your home. High-traffic areas or bathrooms? Choose a Semi-Gloss. Low-traffic areas or the
fancy dining area that only gets used for holidays?
Flat is the way to go.Mastering the Art of Using Paint Chips: Getting inspired is part of the process. This card explains how to use your paint chip in different lighting and how to select the coordinating pieces for a foolproof designer look.