Color Collection of the Year Landing Page

As our brands have grown into their own digital space over the past 2-3 years, we have been able to create a better experience across all platforms for our DIYers.

With the help of our IT team, we developed an original landing page for the HGTV Home by Sherwin-Williams Color Collection of the Year. This was a new experience for the team, but it was a great project to help lead. We started with wireframe templates to visualize the content we wanted to include and what the user experience might be.

The website header used b-roll footage of the Color Collection of the Year set design and parallax scrolling though each of the lower sections for added visual interest. Each of the paint chips are clickable to view larger and order online and provide more project inspiration.

View the current 2022 Color Collection of the Year landing page here.