Lowe’s Paint Product Lineup

Current Interior and Exterior Paint Product Lineup at Lowe’s.

Over the years, the labels have had many different looks. We’ve changed the labels as needed to better suite the product assortment. This has provided our team the ability to become versatile and expand our abilities as designers. For me, it has also given me the opportunity to learn about label creation, product differentiation, print production and finishing techniques. Many of our products are printed on foil paper with embossing and gloss coatings. This has allowed me to excel in developing an eye for color and making sure color across many production runs is consistent.

Working across two brands has helped me better differentiate different products across the category and better pinpoint the target consumer’s needs, whether it be the DIYer or Pro Painter.